The next great artist will never be discovered.

Their work will be out-drowned, out-shouted and out-numbered by the sheer volume of 'creative' work being shunted out into the void of the internet. The next great musician will lose out to a viral dance trend - but there's still hope that they might not give up. It saddens me to think that the next Michelangelo will probably give up long before they discover their personal 'David'.

Part of me holds faith in the slim possibility of a post-apocalyptic world without social media, without smartphones, and without constant digital stimulus. Art has been around for eons longer than anything digital, and physical and experiential art has a sort of substance that digital content will likely never have. I wish I had scribbled these thoughts in a notebook while perched up on a rock on the riverbank, but instead they've been clicked into existence in a stale white office on a stale grey computer. Perhaps I have become a part of this problem too.

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